New PinkAds platform enables businesses and agencies to launch, manage, and optimize campaigns across PTP’s editorial and dating products.
TORONTO, ON — August 11, 2026 — Pink Triangle Press (PTP) announced the launch of a new self-serve advertising portal, PinkAds, giving advertisers direct access to purchase ad inventory and manage digital advertising campaigns inventory across its portfolio of online properties.
PinkAds represents a significant evolution in how advertisers can engage with queer and trans audiences, a community with $4.7 trillion in estimated spending power according to LGBT Capital. The PinkAds self-serve platform empowers advertisers to launch campaigns independently in minutes, set and adjust bids in real time, monitor performance, and optimize their advertising strategy whenever they choose.
“Our new PinkAds portal gives advertisers the flexibility and speed they expect from modern digital media buying,” said Lorilynn Barker, Advertising and Partnerships Manager at PTP. “Whether you’re an agency managing multiple clients or a business looking to reach highly engaged audiences, you can now activate campaigns in minutes, adjust bids in real time, and optimize performance without waiting on manual processes.”
PinkAds provides access to millions of impressions of ad inventory across PTP’s diverse portfolio of digital properties, including:
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- Xtra Magazine: a digital publication covering queer culture and politics
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- Pink Ticket Travel: a digital publication focused on LGBTQ+ travel.
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- Script.Health: PTP’s newest publication, dedicated to health and wellness. (English and French)
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- Squirt.org: a gay dating platform with a highly engaged online community.
By consolidating inventory from multiple properties into a single interface, PinkAds lets advertisers easily and quickly reach LGBTQ+ audiences all over the world, targeting consumers by geography, platform, operating system and more.
The platform is designed to serve advertisers of all sizes, from small businesses seeking cost-effective digital reach to enterprise brands and media agencies managing sophisticated campaigns looking to reach LGBTQ+ audiences. Real-time bidding capabilities allow advertisers to respond quickly to changing market conditions, while self-service campaign management offers greater transparency and control.
Advertisers continue to have access to PTP’s sales team for strategic support, custom sponsorships, and integrated advertising solutions. PinkAds complements these offerings by providing an additional, streamlined option for advertisers who prefer a hands-on, self-managed approach.
Businesses interested in reaching audiences across PTP’s network can register for an account and begin launching campaigns immediately: pinkads.org/
About Pink Triangle Press
Founded in 1971, Pink Triangle Press produces 2SLGBTQIA+ journalism at Xtra Magazine and through a variety of content distribution channels in Canada and abroad. The Press also operates travel site Pink Ticket Travel, health site Script.Health, a gay adult dating website, and has produced a number of television projects. The organization began as a gay liberation newspaper, The Body Politic, named by Masthead Magazine as one of “Canada’s 20 most influential magazines of all time.”
For more information please contact:
Mitchell Cheeseman (he/him)
Senior Manager, Marketing and Communications, Pink Triangle Press
mitchell.cheeseman@ptp.media
For sales inquiries please contact:
Lorilynn Barker (she/her)
Advertising and Partnerships Manager, Pink Triangle Press
lorilynn.barker@ptp.media